Meet the Bosnian Designer Making Sleazy-Chic Menswear in Austria


fashion designer: Ilija  Milici
Label: Hvala Ilij
Instagram: @hvala_ilij

location: Vienna, Austria
schooling: The university of artwork and layout in Linz, Austria. Now within the fashion department at the university of applied Arts, Vienna, underneath the path of Hussein Chalayan
Why he should be on your radar: Milicic’s menswear nails the sleazy-elegant look that’s deliciously on-trend, placing a louche shine on pleated dress pants and lavender chrome suits.
about the collection: Milicic, 28, fled from war-torn, post-Communist Bosnia and Herzegovina within the early ’90s. He later settled in a running-class phase of Vienna and grew up in a network of Bosnian, Serbian, Croatian, and Turkish immigrants. For Fall 2017, Milicic drew from his Balkan upbringing, bringing up brokenhearted Bosnian men and their strategies of self-restoration. “They just go through bottles, gambling, and car races,” he explains over the smartphone. “it is a mirrored image of Balkan human beings in Vienna, handling heartbreak.”


To set that tone, Milicic photographed his lookbook out of doors of a family-owned brothel on the city’s outskirts. The pay-for-intercourse moment makes another cameo on an oversized cashmere knit sweater with the word open on one sleeve in bold neon textual content (“you notice the large lighting fixtures and ‘Open 24/7’ signal.”). His remodeled suiting stands out; a black jacket with pointy shoulders famous a touch of masculine décolletage, thanks to buttons that begin low on the breast bone. “The guys over in Bosnia used to unbutton so there has been area across the neck,” he says. “It wasn’t the intention to look sexy or warm, I simply usually assumed it turned into daring to expose some chest—and this is why I stored it that manner.”
there's a strong early ’90s vibe: The nostalgia is much like that coming from other growing eastern european designers in the intervening time. nonetheless, Milicic isn’t worried about standing out from the group. “I don’t honestly think about keeping apart myself from all of us; I’m listening to myself and that i’m simply drawing notion from my historical past,” he says. “I usually put it like this: we all have the same mother, but each of us has a exclusive daddy.”
a laugh fact: inspired via the horsepower-loving, machismo attitudes of vintage-faculty Balkan men, Milicic used real automobile interiors as cloth, such as one placing piece of fake denim-on-denim. “From far away, people would say it became jeans,” he says.


future plans: even though women love the brand, Milicic plans on to attention on menswear for now. “I think that my pieces aren’t certainly meant for a gender due to the fact ladies and men can put on them, however right now, I opt to wear them on guys,” he says. As for Spring 2018, Milicic may be heading again to his local Bosnia to shoot the lookbook. live tuned.

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